Ecomisoft https://ecomisoft.com All the Shopify Apps You Need for One Low Monthly Fee Tue, 13 Jun 2017 14:20:56 +0000 en-US hourly 1 https://ecmsoft-mbvb38nda.netdna-ssl.com/wp-content/uploads/2016/02/EcomIconLogo-150x150.png Ecomisoft https://ecomisoft.com 32 32 Split Testing Prices on Shopify https://ecomisoft.com/split-testing-prices-shopify/ https://ecomisoft.com/split-testing-prices-shopify/#respond Wed, 01 Mar 2017 23:01:00 +0000 https://ecomisoft.com/?p=3381 Split testing, which can also be called A/B testing or multivariate testing, is a way of conducting a controlled and randomized experiment to determine which variable will consistently outperform the other. Split testing aims to determine how conversions can be maximized in various aspects of a website to increase sales and profit.  When it comes […]

The post Split Testing Prices on Shopify appeared first on Ecomisoft.

]]>
Split testing, which can also be called A/B testing or multivariate testing, is a way of conducting a controlled and randomized experiment to determine which variable will consistently outperform the other.

Split testing aims to determine how conversions can be maximized in various aspects of a website to increase sales and profit.  When it comes to split testing price points, the goal of the research is to improve conversions and sales by finding the ideal price point for a particular product.

The truth is that most businesses do not put enough resources into improving conversions. They spend a lot of time and money generating traffic but not enough time and effort maximizing the profit of their traffic.

According to Eisenberg Holdings, companies typically spend $92 to bring customers to their site but only $1 to convert them.1  Store owners should know that website traffic is meaningless if people are not buying products. Despite this, only 44% of companies use split-testing while trying to optimize conversion rates2.

 

Manual Split Tests

To conduct a split test, incoming traffic is distributed between different variables (price points) without customers knowing that they are part of an experiment. You then wait for statistically significant information to emerge. The ideal way to do this is simultaneously because it is faster and more efficient. However, this is not possible when doing it manually on Shopify.

 

Here are the steps to manually split test a product's price on your Shopify store:

1.) Set your price point for one item and wait until it receives a certain amount of traffic, typically at least 200 unique visitors.
2.) Record the statistics including cart abandonment rate, total number of sales, conversion rate, and revenue generated.
3.) Change the price point to a higher amount (or lower if you went high to begin with) and wait for the same amount of unique visitors to visit the product.
4.) Record the new statistics including cart abandonment rate, total number of sales, conversion rate, and revenue generated.
5.) Compare statistics.

Keep in mind, the conversion rate isn't necessarily the best metric to use when determining the best price. A lower price point might have a higher conversion rate, but result in less overall revenue generated.

Which variable you decide to keep depends on your goals. Generally speaking, you probably want to go with the one that produces more overall customers even if it means lower overall gross sales on the front end because you have to keep in mind two things.

1.) It is by far easier and way cheaper to sell more products to existing customers than it is to acquire new customers, and
2.) you should have all your customers going into an email autoresponder campaign so you can do just that – sell more stuff after the initial sale.

Now to split test prices for ALL of your store's products, repeat this process for each.  You might, however, be realizing that this can be a lengthy and time-consuming process and is very inefficient.  If you're on a tight budget, split testing your prices is so important to maximizing your store's profit potential, it would be worth it to do it manually.

I, however, am not and plus we are a technology company and software startup so…

We developed the Smart Pricr App.

The Smart Pricr app is a very convenient way to simultaneously split test all of your product prices automatically. There is no need to make manual changes or wait months for results.

The app allows you to:

  • Create split test campaigns for as many products you want
  • Choose the number of segments you want (normally 2)
  • Choose how much total traffic you’d like the test to include
  • Once a test finishes, you can choose between automatically selecting the best converting price, manually selecting the final price, or reverting back to the original price
  • Pause, stop or delete a test at any given point

 

How Split Testing Works

Let’s look at an example of how the Smart Pricr app could work for your Shopify store.

Imagine you want to add a new t-shirt to your Shopify store. You also want to see if the price point for the shirt is better at $19.99 or $24.99. Using the app, you can split the price points and send traffic to each of the price points simultaneously.

You may want to compare results after each price point gets 200 unique visitors.

After the test, you might discover that sales were about the same for both prices. This means that you can make an extra $5 per t-shirt without seeing a significant drop in overall sales.

If one price sells far better than the other, you may want to go with that price point or continue testing. You can also run another test to see if you can sell a significant number of t-shirts for even more.

With the Smart Pricr app this is all fast and simple.

 

Real World Case Study

Carl decided to use the Smart Pricr app for split testing the prices on his Shopify store. In his split test, he found that both conversion rates were statistically the same. This means customers did not differentiate between his $19.95 and $29.95 price points.

By split testing them, he made an extra 61.67% revenue from his variation price ($29.95) over his control price ($19.95). When he compared them by looking at the conversion rates from a 1000 visitors each, the $29.95 price made him an extra 36.48% revenue.

He decided to sell all of the products at $29.95 to maximize conversions and revenue.

 

Conclusion

Split testing is an excellent way to maximize profits and increase sales. Knowledge is (potential) power and split testing provides knowledge that can only help your business.

Split testing does not need to be difficult or time-consuming. With the Smart Pricr app, the power of split testing can be yours at the push of a button.

Our Smart Pricr app is included in our Shopify Success Bundle that includes 17 other high-powered apps, plus top-level ecommerce video training, monthly members-only webinars, quarterly live one-day workshops and comes with a 7-day free trial.

Or, you can now get the Smart Pricr app by itself, also with a 7-day free trial.  How much profit are you missing out on by not having the Smart Pricr app installed and running on your store?

If you haven't already done so, start your 7-day Free Trial for the Ecomisoft Bundle or Smart Pricr App today!

 

1Source: https://www.slideshare.net/Emerce/emerce-performance-bryan-eisenberg
2Source: http://seogadget.com/conversion-rate-optimisation/

The post Split Testing Prices on Shopify appeared first on Ecomisoft.

]]>
https://ecomisoft.com/split-testing-prices-shopify/feed/ 0
6 Ways to Use Scarcity to Boost Shopify Sales https://ecomisoft.com/6-ways-use-scarcity-boost-shopify-sales/ https://ecomisoft.com/6-ways-use-scarcity-boost-shopify-sales/#respond Mon, 05 Sep 2016 16:25:10 +0000 http://ecomisoft.com/?p=2086 Scarcity can have a powerful effect on ecommerce sales. According to economics and social psychology, humans tend to place a higher value on objects that are hard to obtain or are not readily available. A 2013 study by researchers at the University of Nebraska found that retail stores

The post 6 Ways to Use Scarcity to Boost Shopify Sales appeared first on Ecomisoft.

]]>
Scarcity can have a powerful effect on ecommerce sales. According to economics and social psychology, humans tend to place a higher value on objects that are hard to obtain or are not readily available. A 2013 study by researchers at the University of Nebraska found that retail stores that used perceived scarcity strategies caused psychological effects such as urgency to buy, consumer competitiveness and in-store hiding¹.

Shoppers are influenced by the availability or exclusivity of products. Introducing perceived scarcity to a store reduces the chances of them delaying their purchase decision.

Here are 6 ways to use scarcity to increase Shopify sales.

 
Display Low Stock Quantity

Showing the limited quantity of your products creates scarcity and increases the products’ perceived value. Let us assume a shopper visits your site and is thinking of buying a certain shoe. If he sees there are only two pairs of that shoe left that are in his size, he will probably order a pair quickly before those last two pairs are gone.

To describe the items left in stock, use words like “just” and “only” to instill urgency. Position the information about your inventory counter as close to the “Add to Cart” button as possible. That will help induce the fear of missing out and the need for immediate action.

 
Sell Limited Edition Items

Another great way to introduce scarcity is by selling limited edition items. You will have to show customers why the products are limited; otherwise, they will view them as regular items. Tell them the specific quantity you have to sell as opposed to what is left. Limited production products are more desirable among buyers because they offer exclusivity and make the owners feel special.

 
Give Seasonal Offers

Time is another limiting factor you can add to your products. Seasonal limited time offers help increase perceived scarcity and drive sales. That is one reason why Starbucks only sells pumpkin spice flavored beverages in the fall.

Allow select items to be available for a limited time period and inform shoppers of when you will be pulling them off the digital shelf, such as at the end of the month or the season. When customers know that a product is around for a limited period, they are more likely to purchase it quickly to avoid missing out.

 
Offer Flash Sales

You can also use flash sales to create urgency and scarcity. Offer your shoppers limited-time discounts on selected items. You can have a separate page where customers can keep up to date with the latest flash sales. Create a message on your landing page that asks visitors to check out your offers. Optimize the product page for the flash sale by displaying the sale price and the exact time and date when the sale will end.
Include a Countdown Timer to End of Sale

A countdown timer is one of the most effective ways of creating scarcity. The visualization it provides helps increase the perceived time scarcity of a sale. It gives the customer a firm grasp of the time remaining to make a purchase decision, adding a sense of urgency.

 
Create Shipping Countdowns

Countdown timers are also effective for shipping. You can offer next day shipping for customers who make a purchase before the timer lapses. Another good idea is offering free next day shipping for customers who order within a given period. The timer will serve as a constant reminder to visitors of your site that they will have to order soon to enjoy free and fast shipping. This will help increase the urgency to buy now.

A shipping timer is also useful during the holiday season. It shows those browsing your site when they have to place an order to have an item delivered by a particular holiday.

You should aim to get potential customers to purchase on their first visit to your website because it is highly unlikely visitors will return after the first visit even if they were extremely interested in purchasing your products. In a survey conducted by MarketingSherpa, ecommerce companies reported that only about 30% of their traffic was returning visitors.

 

In order to implement these features into your Shopify store, you can manually insert code in to your theme files or hire a developer to take care of it for you.

Alternatively, a tool like Ecomisoft’s Product Countdown app will help you convert first-time visitors by making them see constant scarcity and creating demand for your products. It has three different timer styles, and can show the number of products sold, the inventory left, the time and day a sale ends and any other custom messages you want.

The best part? This app is absolutely free!

Add it to your store today by visiting the Product Countdown app details page.

 

source: http://digitalcommons.unl.edu/businessdiss/41/

The post 6 Ways to Use Scarcity to Boost Shopify Sales appeared first on Ecomisoft.

]]>
https://ecomisoft.com/6-ways-use-scarcity-boost-shopify-sales/feed/ 0
4 Ways to Encourage Online Buying With Social Proof https://ecomisoft.com/4-ways-encourage-online-buying-social-proof/ https://ecomisoft.com/4-ways-encourage-online-buying-social-proof/#respond Sat, 03 Sep 2016 10:56:46 +0000 http://ecomisoft.com/?p=2077 Smart online marketers and businesses are increasing the use of social proof to engage customers and increase sales conversions. It takes a lot of effort to get a visitor to your website; you must do everything possible to convert them into customers once they arrive. When used correctly social proof can be an excellent way […]

The post 4 Ways to Encourage Online Buying With Social Proof appeared first on Ecomisoft.

]]>
Smart online marketers and businesses are increasing the use of social proof to engage customers and increase sales conversions. It takes a lot of effort to get a visitor to your website; you must do everything possible to convert them into customers once they arrive. When used correctly social proof can be an excellent way to encourage buying and increase sales.

What Do We Mean By Social Proof Mean?

People are often driven to conform to group standards even when they think they are acting independently. It is human nature. The Asch conformity experiments¹ are one example of people intentionally giving wrong answers, even when they knew the correct answer because all of their peers were giving the wrong answers. Humans naturally have the desire to conform and be like other people.

Knowing this, marketers can utilize this psychology to their advantage in the form of social proof. Social proof refers to encouraging people to purchase products or services because they see that other people or groups have purchased or like the product or service. Use your website to create human connections with products and services that trigger buying behaviors.

It may sound complicated, but it is actually very simple.

 
The Power of Social Proof

Nielsen research² shows that 92% of people will trust recommendations from their peers. The research also shows that 70% of people will trust a recommendation that comes from someone they do not even know. People are influenced by what other people think and say. These recommendations can be powerful selling tools.

However, less than 40% of people trust ads or other forms of paid social proof. Genuine social proof is much stronger than paid ads. In other words, to encourage buying through social proof you have to show potential customers that real people are already on board with your product or service. This social proof creates trust between your brand and your potential customer.

Simply adding testimonials or reviews to your store can have a dramatic positive impact. In fact, basic testimonials to your site increases conversions on a sales page by 34%³. Also, a whopping 90% of people say their buying decisions are influenced by online reviews.

There is a reason for these staggering numbers that is summed up well by marketing legend Dan Kennedy. He has said that what other people say about your business, product, or service is at least a thousand times more convincing than what you say, even if you are two thousand times more eloquent.

People want to know what other people think about your business. This is the power of social proof.

So how can you apply this strategy to your Shopify store? Here are four ways to encourage buying with social proof.

 
Testimonials

Adding testimonials from regular people who have purchased your product is a great form of social proof. According to research completed by Visual Website Optimizer, adding customer testimonials on a product page increases sales by almost 34%.

Quantitative testimonials are also superior to qualitative, meaning using numbers and data whenever possible. For example, “I lost 20 pounds in 2 weeks with XYZ weight loss shakes,” is much more convincing than “XYZ weight loss shakes make me feel great.”

Pictures also make testimonials more credible, but a video is the best of all. Video helps to reach the 65% of your customers who are visual learners. Shoppers who view video testimonials are 1.81 times more likely to purchase than non-viewers. A video testimonial with a satisfied customer talking about how your product or service benefited them can skyrocket your sales.

 
Ratings and Reviews

Ratings and reviews is also a powerful form of social proof. Remember, 90% of people say their buying decisions are influenced by online reviews. There are entire websites, like Yelp, which are devoted to ratings and reviews. People want to know the experiences that other people have had with products and services before buying themselves.

A recent study conducted by the Harvard Business School demonstrated that when a businesses' Yelp review is increased by just one star, sales see an increase of 5% to 9%4. As you can see, when the reviews and ratings are at a high level, people are more likely to buy.

The Ecomisoft app Lately is an excellent way to easily incorporate positive product reviews into your Shopify store. Like most Ecomisoft apps, Lately is fully customizable. It displays both recent sales and product reviews by pulling data directly from real and test sales. This allows customers to see the opinions and reviews of other buyers, giving them more information to make their buying decision.

Remember, if you do not provide reviews on your website many people will leave to try and find online reviews elsewhere, and these people may never return. With shopping cart abandonment rates between 67% and 80%, you need to do everything you can to keep potential customers on your website.

 
Social Media Activity

Over the past few years social media has truly changed the online landscape. Twitter, Facebook, Instagram, and other social media platforms are excellent ways to incorporate social proof into your website. They can be similar to testimonials but have the advantage of coming from a source independent of your actual website, which makes them more credible in the eyes of your visitors.

You can set up links that provide unfiltered feeds to social media posts or you can pick the posts, tweets, and pictures that you prefer to feature. You also can include your social media counts on your website including likes, followers, and subscriber list size. Any numbers that seem impressive will provide social proof that makes you look better in the eyes of your customers.

For example, which sounds better?:

– Join my email list to get valuable content.
– Join 120,000 of your peers on my email list already getting valuable content.

The choice is pretty clear, and that example shows you how important social proof tactics can be to increasing your business.

 
Featured On…

When you show that you have been featured in places that your audience respects, the halo effect makes you more respected as well. A feature could be many different things including:

  • An article you wrote
  • An article written about you
  • A press release
  • A quote
  • A reference about your company
  • A product review
  • An interview, such as on a podcast
  • A link back to one of your articles
  • A feature in any printed material
  • A sponsorship placement at live events
  • A mention in a video, podcast, webinar, or other broadcast

Having big names and their logos featured on your site improves your credibility with visitors. However, you first need to be actually featured by these big names. Therefore, the best way to implement this strategy is to look for big named sources relevant to your market that you can be featured in. Reach out to them and pitch them an article or a quote idea. See if they will review or feature your product. Press releases work wonders for this. Any way that you can get yourself mentioned on a relevant site will allow you to place their logo on your website and benefit from their credibility.

 
Conclusion

As you can see, social proof can be a powerful tool to increase sales at your Shopify store. Ecomisoft has a great solution for reviews and recent sales but you should also explore the other methods provided above to maximize the impact of your strategy. Social proof can be an excellent way to increase the perception of your store and turn more visitors into buyers. Remember, people are influenced by what other people are saying and doing. It is human nature. When you show visitors that other people are happily buying from you, they will be more likely to make a purchase from you as well.

 


Sources:


1.) https://en.wikipedia.org/wiki/Asch_conformity_experiments

2.) http://www.nielsen.com/us/en/insights/news/2013/under-the-influence-consumer-trust-in-advertising.html

3.) https://vwo.com/blog/customer-testimonials-increase-sales/

4.) http://www.hbs.edu/faculty/Pages/item.aspx?num=41233

 

The post 4 Ways to Encourage Online Buying With Social Proof appeared first on Ecomisoft.

]]>
https://ecomisoft.com/4-ways-encourage-online-buying-social-proof/feed/ 0
3 Ways to Increase Order Value on Shopify https://ecomisoft.com/3-ways-increase-order-value-shopify/ https://ecomisoft.com/3-ways-increase-order-value-shopify/#respond Mon, 29 Aug 2016 13:27:06 +0000 http://ecomisoft.com/?p=2072 Here is why you must strive to increase order value on your Shopify store: the majority of your Shopify customers will abandon their shopping cart and not complete their purchase.  Additionally, the majority of these cart abandoners will also never even return to finish the buying process! Studies by Rejoiner and the Baymard Institute show […]

The post 3 Ways to Increase Order Value on Shopify appeared first on Ecomisoft.

]]>
Here is why you must strive to increase order value on your Shopify store: the majority of your Shopify customers will abandon their shopping cart and not complete their purchase.  Additionally, the majority of these cart abandoners will also never even return to finish the buying process!

Studies by Rejoiner and the Baymard Institute show that the average abandonment rate is between 68% and 80%!* Put another way, for every 100 users who add something to their shopping cart at your store, at least 68 of them will not even finish their purchase. These shopping cart abandonment statistics are quite staggering.

With this in mind, it is then vital to increase the amount spent by the 32% or less of your visitors who actually do complete their purchases. But how can you accomplish this?

Here are 3 ways to increase order value on your Shopify store.

 

Recommended Products

A great way to increase cart value is to show your customers other recommended products based on the product they are currently looking at or have already purchased. With this technique, you strategically promote products that are frequently purchased together or complement each other. This encourages customers to add more items to their cart and in turn, increase order value.

For example, if a customer has a video game system in their shopping cart you might recommend controllers or video games for them to purchase. Amazon reported a 29% sales increase after integrating a recommendation system into their process.

You do not have to be Amazon to capitalize on the power of recommendations. Some of the better Shopify themes have this feature built in, although it might be very basic such as showing products from the same category or product type. If your theme doesn't have recommended products built in, or you want a more robust smart product recommendation system for your Shopify store, Ecomisoft offers the Recommendr app. Recommendr automatically upsells and cross-sells with recommendations on products, cart, and landing pages. Unlike basic built-in versions, Recommendr uses a machine-learning algorithm for improved accuracy over time as visitors and sales increase.

Recommendr also uses a unique URL structure that tracks the clicks recommended products receive. You can then log into a dashboard and see how your recommendations are performing and impacting your business over time.

 

Upsells

Upsells are probably the easiest and best ways to increase order value for any ecommerce store.  An upsell is when a customer purchases something more than what they originally placed in their shopping cart. This can be a more expensive version of the original product, additional features, an extended warranty, or even custom gift wrapping.

The key is to provide the offer and demonstrate to the customer why the upgraded option provides them with more value. A pricing table that compares the differences between products, levels, and packages is one way to do this.

A great example of successful upselling is JetBlue’s Even More Space initiative. JetBlue allowed customers to upgrade their tickets to seats with more legroom and the upsell resulted in $190 million in more revenue in 2014. Studies show that 48% of airline consumers and 59% of hotel guests have an interest in upgrades and added services.

It is clear if you do not explore upsell options for your Shopify store you are most likely leaving money on the table. Unfortunately, the ability to offer upsells post-purchase, meaning after your customer has already completed their original purchase, is not yet available by Shopify.

However, you can accomplish post-purchase upsells on Shopify with Ecomisoft's “One-Up Sells” app, which also features one-click purchase capability meaning your customers won't have to complete the checkout process again since their data has previously been captured, resulting in higher sales conversions. One-Up Sells will also allow you to offer downsells to customers who refuse your initial upsell.

 

Free Shipping Offers

Free shipping is a huge area for opportunity particularly to increase order value. Just think about these numbers: 49% of cart abandonment can be attributed to some form of shipping costs. However, by adding a free shipping threshold, companies have reported order increases of 90%, which is pretty remarkable.

When you offer customers free shipping for orders over a specific amount you send a message that they will receive more value if they increase their purchase amount. Many times customers will buy another product rather than be charged for shipping.

You can accomplish this by simply adjusting your shipping charges in your settings. For example: $0.01 – $19-99 = $5.95; $20.00 – $34.99 = $7.45; $35.00+ = $0 (Free Shipping). Depending on your theme, you might be able to display this on all your product pages, but most likely won't be able to show each customer a running total displaying how much more they need to spend automatically to achieve free shipping.

Alternatively, Ecomisoft offers the Supr Bar app which provides options for free shipping. With Supr Bar you can display your free shipping offer in a static bar with dynamic text at the top of your site. Customers will then see progressive messages when they add more items in their shopping cart. After they reach the minimum free shipping threshold they receive a congratulations message.

The app also contains a built in geo-targeting option to only show free shipping offers to specific countries, such as the United States, when you are only offering free shipping domestically.

 

Conclusion

With such a high rate of shopping cart abandonment implementing strategies to increase order value of customers who complete purchases is incredibly important. The good news is that there are simple ways to increase order value depending on your theme, and you could also hire a developer to accomplish some of these as well.

Three of the most powerful methods to increase order value on Shopify are product recommendations, upsells, and free shipping offers, all of which you can easily implement on your store with 3 of Ecomisoft's apps: Recommendr, One-Up Sells, and Supr Bar.

To start increasing your order value on Shopify, start your 7-day free trial for Ecomisoft's Shopify Success Bundle today and install all 3 of these apps on up to 3 of your Shopify stores.

 

source: http://baymard.com/lists/cart-abandonment-rate

The post 3 Ways to Increase Order Value on Shopify appeared first on Ecomisoft.

]]>
https://ecomisoft.com/3-ways-increase-order-value-shopify/feed/ 0
Top 5 Ways to Reduce Support Tickets and Increase Buyer Confidence https://ecomisoft.com/5-ways-reduce-support-tickets-increase-buyer-confidence/ https://ecomisoft.com/5-ways-reduce-support-tickets-increase-buyer-confidence/#respond Fri, 26 Aug 2016 20:44:57 +0000 http://ecomisoft.com/?p=1884 The best Shopify stores offer customers not only great products but also an easy and informative shopping experience. These stores pay attention to the subtle details that can increase buyer confidence and improve sales. If buyers do not have faith and trust in your store, your sales will suffer. In fact, research shows that about […]

The post Top 5 Ways to Reduce Support Tickets and Increase Buyer Confidence appeared first on Ecomisoft.

]]>
The best Shopify stores offer customers not only great products but also an easy and informative shopping experience. These stores pay attention to the subtle details that can increase buyer confidence and improve sales.

If buyers do not have faith and trust in your store, your sales will suffer. In fact, research shows that about 51% of people abandon their shopping carts because they are uncomfortable with giving the merchant their financial information.

This is just human nature. When was the last time you purchased an item from a company or website that you didn't trust?

The good news is that there are some simple ways you can increase the confidence and trust that buyers have in your Shopify store. The great thing about these tactics is that they also help to reduce support tickets. Support tickets are a valuable customer service tool, but can take a considerable amount of time, and even force you to hire a dedicated support person to respond to them. When running a successful store focusing your time on tasks that increase sales and reduce expenses is imperative. Mitigating the number of support tickets you receive is one way to help your business significantly.

Here are the top 5 ways to reduce support tickets and increase buyer confidence:
1. Create a Frequently Asked Questions (FAQs) Section

A FAQs section provides your customers with answers to common questions and gives them more information about your store, products, and processes.

How important is it?

Coleman Parkes conducted a survey of almost 3,000 online customers, and an overwhelming 91% stated they would use an online knowledge base or FAQs section for answers if it were available and met their needs. However, only 37% of those same people bother using current FAQs sections as a self-service option because they think they are inaccurate or incomplete.
When you give buyers the answers to their questions up front, they feel more comfortable and are less likely to create tickets now or in the future. As you can see from the research, it is not enough to just have a FAQs section. It has to be complete and informative.

Ecomisoft provides a great app, called “Store FAQ,” for creating simple but powerful FAQ sections. The app is convenient because it is:
Fully Customizable: It is super easy to customize the app to match your current site or style.

Accordion or Expanded by Default: You can choose the method you believe is more convenient for your customers.

Mobile Responsive Design: An increasing number of people are browsing the internet from their mobile devices every day, and you need to make it convenient for them view your store. Being mobile responsive is a business essential.
Easy Installation: The installation can be completed quickly in just two simple steps.

 

2. Provide Social Proof

90% of people say their buying decisions are influenced by online reviews, and for good reason. According to marketing legend Dan Kennedy, what other people say about your business, product, or service is at least a thousand times more convincing than what you say, even if you are two thousand times more eloquent. People want to know what other people think about your business.

Featuring customer testimonials is one way to provide this type of social proof. These testimonials can be featured with text but many site owners are taking it a step further and now providing pictures of actual customers with their wares and even video testimonials. These are by far more compelling and very simple to acquire in the age of Instagram and YouTube.

Another tactic is to have an “In The News” or “Press” section on your website with links to times you are mentioned in the media or on other websites. If you are lucky enough to be featured in any well-known media outlets, you can also put these company's logos on your home page. This is an excellent way to build trust, and something even Shopify does on their homepage.

 

3. Prove Your Site is Secure

Online shoppers usually know how to tell whether or not a site is secure. If they are not sure, or there is any doubt, they will not give you their information. Consumers have been trained to look for things like the small padlock symbol in the browser that means a website is secure.

Shopify provides a display notice automatically upon checkout to let customers know they are using a secure server. This is something you should point to before they even get that far by including it in your FAQs section and other areas of your website. It is never too early to start building trust and letting buyers know that your site is safe and secure.

Trust badges are also crucial for displaying your site's trustworthiness.

 

4. Allow Customers to Track Packages

In this current age of technology, customers want to be able to follow their packages online every step of the way. One great thing about Shopify is that the ability to email your customers tracking numbers after fulfilling their orders is already built in. But what if an order is taking longer to fulfill than your customer expects? Your customer is going to come looking for answers.

Fortunately, Ecomisoft has a convenient solution for this with their “Trackit” app. This app allows customers to track their packages so they do not have to create a ticket to locate their purchases. They also will have more trust in your processes knowing how transparent your shipping systems are. Make sure that you communicate this option to your customers up front to help build trust.

The Trackit app is great because it:

  • Comes with preloaded settings
  • Is fully customizable
  • Allows single and multiple order lookup options
  • Has built in Google Maps embedding
  • Contains clickable tracking links and tracking numbers for every order

 

5. Give Your Store a Personal Touch
In the end, people do not trust websites, they trust people. You need to be as transparent as possible. You should make every attempt to give your store a human factor. You should create an “About Us” page that has information about the people behind the business as well as the company itself. People connect with stories, so this is a great place to tell your personal story. Photos are great as well. Anything that adds personality and lets customers know that there are real people behind the website and business. Do not underestimate the power of giving your store a more personal touch.
When you implement these 5 elements into your Shopify store you will be able to build more confidence with buyers and reduce your support ticket requests. Remember, Ecomisoft has great solutions for your Shopify store at an affordable monthly price. Overhead can kill business so reducing ongoing costs for your store is critical.

Not yet an Ecomisoft member? Start your 30-day FREE trial for any of Ecomisoft's App Bundles today and start utilizing all the amazing benefits of all of our apps on up to 3 stores for one low monthly fee.

The post Top 5 Ways to Reduce Support Tickets and Increase Buyer Confidence appeared first on Ecomisoft.

]]>
https://ecomisoft.com/5-ways-reduce-support-tickets-increase-buyer-confidence/feed/ 0
Dynamic Product Ads For Your Shopify Store https://ecomisoft.com/dynamic-product-ads-for-shopify/ https://ecomisoft.com/dynamic-product-ads-for-shopify/#respond Thu, 11 Aug 2016 15:56:21 +0000 http://ecomisoft.com/?p=1845 Are you using Dynamic Product Ads on Facebook? Dynamic Product ads let you create relevant and timely ads on Facebook based on the products people have visited on your website or your app. These ads are best for businesses with large product catalogs who want to create personalized ads for their customers, such as Shopify store owners […]

The post Dynamic Product Ads For Your Shopify Store appeared first on Ecomisoft.

]]>
Are you using Dynamic Product Ads on Facebook?

Dynamic Product ads let you create relevant and timely ads on Facebook based on the products people have visited on your website or your app. These ads are best for businesses with large product catalogs who want to create personalized ads for their customers, such as Shopify store owners with multiple products.

Dynamic Product ads look identical to other link ads or carousel-format ads that are available on Facebook. However, instead of individually creating an ad for each of your products, Facebook creates the ads for you and personalizes them for each of your customers.

 

How do dynamic ads work?

To get started, you'll need to upload your product catalog to Facebook. A product catalog is a file that contains a list of all the products you want to advertise. Each line of the product catalog contains a description of each product, including an ID, name, category, availability, product URL, image URL and other product attributes.

If you’re already advertising your product catalog on other platforms, you can leverage the same catalog, sometimes called a product feed, and upload directly to Facebook or through a third-party feed provider.

If you don't yet have one, you can manually create a Facebook product catalog by downloading this Facebook product catalog template, edit it for your store, and upload to Facebook.  If you have many products, this manual process will, of course, be quite time-consuming.

For speed and automation, consider using our “Facebook Feedr” app that will allow you to quickly map your entire product catalog to generate a product feed URL, which you’ll need to sync your products with Facebook.

Here’s how to create it:

 

 

If you're not using our Facebook Feedr app, the above video shows you how you would essentially set it up using anything else as well.

Next, if you haven't already done so, add your Facebook pixel to your website to track which products people view, add to their shopping carts, and purchase. Facebook will automatically compare the products your customers interact with to those in your product catalog to show them relevant ads.

Finally, create a dynamic ad in the Power Editor, where you'll set up how you want the ad to show the information that's in your product catalog.  That's it!  You'll now be retargeting your website visitors with Dynamic Product Ads.

 

P.S. Not an existing Ecomisoft member?  Stop being nickel-and-dimed for every Shopify app you need for your business.  Start your 7-day free trial for our Shopify Success Bundle or for our Facebook Feedr app by itself, all of which you can install on up to 3 stores.

The post Dynamic Product Ads For Your Shopify Store appeared first on Ecomisoft.

]]>
https://ecomisoft.com/dynamic-product-ads-for-shopify/feed/ 0 Dynamic Product Ads For Your Shopify Store - Ecomisoft Dynamic Product ads let you create relevant and timely ads on Facebook based on the products people have visited on your website or your app. Here's how... Dynamic Product Ads,Dynamic Retargeting Ads,Facebook Feedr,Facebook Product Feed,Product Feed Shopify App,Dynamic Product Ads