Are you using Dynamic Product Ads on Facebook?
Dynamic Product ads let you create relevant and timely ads on Facebook based on the products people have visited on your website or your app. These ads are best for businesses with large product catalogs who want to create personalized ads for their customers, such as Shopify store owners with multiple products.
Dynamic Product ads look identical to other link ads or carousel-format ads that are available on Facebook. However, instead of individually creating an ad for each of your products, Facebook creates the ads for you and personalizes them for each of your customers.
How do dynamic ads work?
To get started, you'll need to upload your product catalog to Facebook. A product catalog is a file that contains a list of all the products you want to advertise. Each line of the product catalog contains a description of each product, including an ID, name, category, availability, product URL, image URL and other product attributes.
If you’re already advertising your product catalog on other platforms, you can leverage the same catalog, sometimes called a product feed, and upload directly to Facebook or through a third-party feed provider.
If you don't yet have one, you can manually create a Facebook product catalog by downloading this Facebook product catalog template, edit it for your store, and upload to Facebook. If you have many products, this manual process will, of course, be quite time-consuming.
For speed and automation, consider using our “Facebook Feedr” app that will allow you to quickly map your entire product catalog to generate a product feed URL, which you’ll need to sync your products with Facebook.
Here’s how to create it:
If you're not using our Facebook Feedr app, the above video shows you how you would essentially set it up using anything else as well.
Next, if you haven't already done so, add your Facebook pixel to your website to track which products people view, add to their shopping carts, and purchase. Facebook will automatically compare the products your customers interact with to those in your product catalog to show them relevant ads.
Finally, create a dynamic ad in the Power Editor, where you'll set up how you want the ad to show the information that's in your product catalog. That's it! You'll now be retargeting your website visitors with Dynamic Product Ads.
P.S. Not an existing Ecomisoft member? Stop being nickel-and-dimed for every Shopify app you need for your business. Start your 7-day free trial for our Shopify Success Bundle or for our Facebook Feedr app by itself, all of which you can install on up to 3 stores.
In 2002, Matt dropped out of college, started his own real estate business, and 15 years later is still successfully self-employed.Matt is a husband, father of three, serial entrepreneur, and lover of comedy, craft beer, and The Ohio State Buckeyes.
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