Latest Blog Posts
Split testing, which can also be called A/B testing or multivariate testing, is a way of conducting a controlled and randomized experiment to determine which variable will consistently outperform the other. Split testing aims to determine how conversions can be...read more
Scarcity can have a powerful effect on ecommerce sales. According to economics and social psychology, humans tend to place a higher value on objects that are hard to obtain or are not readily available. A 2013 study by researchers at the University of Nebraska found that retail storesread more
Smart online marketers and businesses are increasing the use of social proof to engage customers and increase sales conversions. It takes a lot of effort to get a visitor to your website; you must do everything possible to convert them into customers once they arrive....read more
Here is why you must strive to increase order value on your Shopify store: the majority of your Shopify customers will abandon their shopping cart and not complete their purchase. Additionally, the majority of these cart abandoners will also never even return to...read more
The best Shopify stores offer customers not only great products but also an easy and informative shopping experience. These stores pay attention to the subtle details that can increase buyer confidence and improve sales. If buyers do not have faith and trust in your...read more
Are you using Dynamic Product Ads on Facebook? Dynamic Product ads let you create relevant and timely ads on Facebook based on the products people have visited on your website or your app. These ads are best for businesses with large product catalogs who want to...read more
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